Our Story
"I believe women should follow their passions and make their dreams a reality."
Jennifer Coll, Founder/CEO Avery Rose
A single Mom to three beautiful children, Jennifer set out not only to fulfill her vision of lingerie for women to feel beautiful all day from the boardroom to the bedroom, but also to show her children that women are capable of anything they set their minds to. Avery Rose was created out of a need for lingerie that she couldn’t find yet it is her goal to make Avery Rose more than just a lingerie company. She is inspired daily by the women she works with and employs and is creating a foundation to give back, support and empower other women around the world. It is her mission to pay it forward and her desire to have Avery Rose synonymous with supporting women.
Jennifer started in the fashion industry as an international model living and working in Paris, Milan and New York. Jennifer worked with prestigious fashion houses globally and learned first hand knowledge into the process of designing and manufacturing luxurious clothing. Working along side iconic designers gave her an extensive education into the construction of high end couture.
Jennifer chooses to have Avery Rose designed, crafted and hand made in Los Angeles and New York, ensuring the quality and fit are of the highest standards. Equally important is the decision to manufacture solely in the United States. Jennifer is committed to hiring Americans and keeping the environmental global impact to a minimum. Central to Avery Rose's values is aligning her vision with her mission. Making the world a better place for women as well as preserving the Earth's resources.
Thank you to all the inspiring women in the world!
Jennifer & The Avery Rose Team